Sophia’s Blog

What is evergreen content?

Evergreen content is like the ageless wardrobe staple that never goes out of style in the fashion world. It is a timeless piece of content that remains relevant and valuable to your audience over an extended period, driving consistent traffic and engagement to your website.

The key to creating such content lies in understanding your audience’s needs and interests, identifying topics with enduring appeal, and presenting information in a way that withstands the test of time. By focusing on evergreen themes and avoiding trends or time-sensitive references, your content can remain valuable and sought-after for months or even years.

Evergreen content is created around prominent keywords. It is mostly searched by buyers or information seekers.

Note: Trendy posts are not evergreen content.

Trendy posts as the name goes are trends (popular gist, current news, recent releases, etc) that are designed to attract attention and capitalize on the immediate interest of the audience, providing timely and relevant information.

The line chart above is a video representation of a trendy post and evergreen content after being posted on a website. In the long run, the trendy post will lose its relevance, and audiences will lose interest. Evergreen content remains valuable, relevant, and timeless.

Should trendy posts be avoided?

No, they shouldn’t, but a hybrid process should be followed instead. A mix of trendy topics and evergreen content should be blended into a story.

Over the years, terms will change, and updates will be made, so pay attention to your content and edit when necessary.